The Michelin Road Usage Lab

washing the car

As the mother of a pre-teen, there will come a time in the not too distant future when my first born will want to get behind the wheel of a car.
It’s not so much him, it’s everyone else. And the car; the hulking piece of machinery. And the roads. And the other drivers. Just everything about it really.

He already quizzes me about safety when we’re out and about; what does this sign mean, why am I in this lane, why am I shouting at that man *ahem*.
And I love that he is so inquisitive and eager to learn and be safe at such a young age.
What I’ve always told him is that it’s vitally important to ensure whatever you’re in charge of is safe. Look after it, maintain it, show it some love.

Which is what Michelin are doing. With tyres. Through their Michelin road usage lab.
They have fitted special equipment to 3,000 cars across Europe which will feedback data about how they drive every day. Michelin will then use that data to feed back to help improve tyres and ultimately make them perform better and help us all drive safer.
And that can only be a good thing.

Reading their site, it’s alarming to discover that some long-held driving beliefs are, in fact, myths.
All of their findings and those mystery facts are on their website, together with the video above. See what you think.

This is a sponsored post. 

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